In 2019, 1xBet signed a five-year sponsorship deal with FC Barcelona, which sees the online betting company work as a Global Partner of Barcelona through 30 June 2024.
1xBet Africa expansion
Online bookmaker 1xBet quickly expands not only in Uganda, but also in the whole Africa and Europe. In the beginning of the year 2019, 1xBet signed a deal with Confederation of African Football (CAF) and became the sponsor of CAF’s main events across Africa including CAF Champions League. And now the five-year deal with one of the main icons of Spanish and European football - FC Barcelona.
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Sponsorship Agreement between 1xBet and FC Barcelona
The agreement, which came into effect on 1 July 2019, forms part of the club’s global expansion strategy. Barça and 1xBet, who already held sponsorship deals with major clubs and right holders including Tottenham Hotspur and Serie A, will be working together on different activations through a wide range of assets, including access to players to create promotional material and marketing campaigns.
1xBet spokesman Alex Sommers commented: "We are very pleased to reach an agreement with one of the best clubs in the world. We are certain that 1xBet has something to offer to all FC Barcelona fans."
"We expect that the cooperation of two world-class brands will be lucrative for both parties. Barcelona’s slogan is ‘More than a club’ and we hope that over the next 5 years, the fans will come to realize that 1xBet is more than a bookmaker."
We strongly believe that also Ugandan customers of 1xBet will benefit from this amazing partnership.
1xBet is more and more popular in Uganda
1xBet has entered Uganda betting market much later compared to the main competitors like GSB Uganda or betPawa Uganda, but it becomes more and more popular here. The main reasons for the quick growth are clear. Best welcome bonus on the market and user-friendly betting product which allows four different kind of the account registration.
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